Royal Mail
How does the Royal Mail get people to
send letters again?
We could create an emotive campaign with a play on words ‘Think of a letter 1st’
We could create a series of stories to show that special moment that encapsulates receiving a letter. The creative tugged at the emotions of love, consolation, celebration, reuniting or just Hi.
Brought to life with a visually rich digital OOH campaign.
We could create a campaign supported by a social idea, where ‘the juicy bits’ of people’s favourite letters went to make actual first class stamps.
We could create a campaign supported by a social idea, where ‘the juicy bits’ of people’s favourite letters went to make actual first class stamps.
We could create a series of stories to show that special moment that encapsulates receiving a letter. The creative tugged at the emotions of love, consolation, celebration, reuniting or just Hi. Brought to life with a visually rich digital OOH campaign.